The mobile gaming industry has witnessed exponential growth in recent years, becoming a dominant form of entertainment for millions worldwide. Along with this expansion, a revolutionary advertising model has emerged that’s changing how users interact with ads and how advertisers reach their target audience: rewarded video ads.
Gaming as the Ultimate Engagement Platform
Recent studies have revealed just how dedicated mobile gamers are to their hobby. Nearly 70% of gamers would sooner give up social media or television than abandon mobile gaming. This remarkable statistic underscores the deep connection users have with mobile games, making them an invaluable platform for advertisers seeking engaged audiences.
Even more striking is that users report being twice as likely to pay attention to in-game display ads compared to typical internet advertisements. This heightened attention creates a unique opportunity for brands to make meaningful connections with consumers.
The Evolution of In-Game Advertising
Traditional banner ads have evolved into more sophisticated formats that work harmoniously with the gaming experience. Interstitial ads appear at natural stopping points in gameplay, ensuring they don’t disrupt the user experience. These full-screen ads capture 100% of the user’s attention, dramatically increasing visibility and engagement.
However, the real game-changer in this space has been the introduction of rewarded video ads.
Rewarded Ads: Advertising with User Intent
Rewarded video ads represent a paradigm shift in digital advertising. Unlike traditional ads that interrupt content consumption, rewarded ads operate on user choice and intention. They offer in-game benefits—such as extra lives, virtual currency, or power-ups—in exchange for watching a video advertisement.
This opt-in nature transforms the typical adversarial relationship between users and advertisements into a mutually beneficial exchange. Users consciously choose to engage with ads when they want additional rewards, creating a positive association with the advertising experience.
Why Rewarded Ads Are So Effective
Voluntary Engagement: Users choose when to watch ads, leading to higher attention and retention.
Value Exchange: Players receive tangible benefits for their time, making the ad experience feel worthwhile.
Contextual Relevance: Ads appear within the gaming environment, making them feel more natural and less intrusive.
Positive Brand Association: When users receive rewards, they associate positive feelings with the advertised brand.
Higher Completion Rates: Users typically watch rewarded videos to completion to receive their rewards, ensuring maximum ad exposure.
The Future of Gaming Advertisements
As mobile gaming continues to dominate leisure time, rewarded advertising is positioned to become an even more significant part of marketing strategies. Brands are increasingly recognizing the unique advantages of engaging with users who are actively choosing to interact with their content.
This evolution represents a fundamental shift in digital advertising—moving away from interruption-based models toward value-exchange systems that respect user agency while delivering superior results for advertisers.
Conclusion
Rewarded video ads in gaming have emerged as a powerful and user-friendly advertising format that respects player choice while delivering impressive results for advertisers. By aligning advertising with user intent and offering genuine value, this model creates positive experiences that benefit all parties involved.
For advertisers looking to leverage this innovative approach, AdCandid offers the biggest rewarded video network globally, accessible to advertisers who look forward to engaging with real users for quick growth for their apps or games.
